6 Tips to Improve Traffic on Your Website
Whether you are developing websites for e-commerce or just for posting blogs it is very likely that you want more people to see or read your content and establish a solid client base.
Below we will give you tips on how to increase traffic to your website and generate leads.
1. Implement Search Engine Optimization (SEO)
Businesses are struggling to stay up to date with the ever-changing SEO techniques just as they change. The aim is to eliminate disreputable websites that flog the online sphere.SEO is essential in that it helps your website to rank higher in searches and thus command a tremendous number of visits to your site. When talking about SEO Google is the standard, and things don’t seem likely to change anytime soon. Therefore it is a smart ploy to keep up with any updates that they release and fuse to your site.
Also, it is crucial to know that the web design you use during the web development phase is just as important. WordPress designed sites are search engine friendly, and therefore easy to optimize them.
- Focus on UX
Keyword density in web pages has for a long time played a central role in improving Google rankings, but things are poised to change with the advent of sophisticated machine learning engines. These autonomous robots are poised to change how websites are ranked in the future with the emphasis being on sites that deliver a better customer experience and faster load time. It is very likely that keywords are going to play the second fiddle.
- Websites that load faster
Customers are always demanding for sites that load faster and offer smooth browsing experience. With such an eventuality Google has started ranking poorly sites that load slowly and giving priority to faster loading sites. For instance, if most of your traffic originates from Australia it is better choosing a hosting company that has its data centers in Australia meaning that files won’t have to cover long distances to avail data on the person’s computer.
- Build Responsive websites
The days when internet browsing was exclusively done on desktop environments are long gone. Most people today, use their Smartphone to access the internet and thus a need for mobile-friendly websites. Otherwise, they will go elsewhere. Therefore ensure that your site is accessible and comfortably viewable from an array of devices.
- Social media
Everyone is on social media today, be it Facebook, Twitter, Instagram you name it. It is in your interest that you engage more with your customers improve your visibility and promote your brand.
Moreover, the real beauty of the social media platforms lies in its simplicity and free nature to sign up. Also, it will often cost you no penny to advertise.
- Business listing
Ensure that you have Google+ business page as it ensures that you are ranked within your local area. In this case Australia. Provide accurate business information that is in line with your website to help with your local SEO. This could include your business name, address, phone number and website. With every essential detail in place, you will be able to create business listings with other respected websites.