How to Create an Exceptional Medical Website for Your Patients
While there are a few basics boxes that every website needs to tick, medical websites do need to keep a few additional things in mind.
When you’re operating in a very specific niche such as the medical sector, it’s always best to partner with design and marketing professionals who have an understanding of these requirements to ensure that your website is designed correctly the first time around.
- Medical Website Must-Haves
- Search Engine Optimisation
With almost every patient turning to Google to find information on doctors, services and treatments in their area, medical professionals need to do everything they can to ensure they show up in Google’s search results.
With the help of medical website development specialists such as Azuri Group, you will be able to give Google a better idea of where you are located and what you offer to patients. When it’s easy for Google to gather information on your practice, you increase the chances of your site appearing in local search results.
There are so many factors that play a role in how well your website ranks in Google search results, including keywords, content and whether or not your site can easily be accessed on a mobile device. It’s also important to develop a keyword strategy that’s going to benefit your practice based on your niche and where you’re located. For example, using generic medical terms when you’re competing with hundreds of other medical professionals won’t be effective.
The reality is that users rarely scroll to the bottom of a search results page so using the right local SEO tactics is incredibly important to the success of your medical website.
- User Experience
Your patient’s experience doesn’t start the moment they walk through your doors, it starts the moment they encounter your brand online.
Every touch point should be cohesive and offer your patients the best possible experience. One way to do this is to provide your patients with as much value as possible, starting with valuable and informative content. The more you empower and educate your patients, the more likely it is that they will make an appointment with you.
When you provide patients with information, tips and news, they won’t need to turn to industry-related websites that are filled with competitor advertising.
Once you have a good content strategy in place, incorporate social media into the mix to really extend your reach.
- HIPAA Compliance
Medical website development specialists such as Azuri Group understand that it’s not always easy to create a great user experience online while still complying with the various HIPAA regulations but it is possible.
Addressing user needs, improving engagement and developing education are some of the best ways to develop a website that is also HIPAA compliant. Website features such as online appointment scheduling and payments are ideal but only if patient information is kept secure. This is something that all medical professionals need to keep in mind when developing and upgrading their websites.