How to Recognize Unscrupulous SEO Companies
You have yourself a website, and you want it to do well, generate leads, get more sales and traffic. You know that in order to do that you will need some help from a SEO firm. But since you have never had to deal with one of those before, you don’t really know what you are looking for. Remember that SEO for site can work wonders for your business, however hiring an unscrupulous SEO company can do a lot more harm than good. Here are some tips on how to recognize bad SEO companies.
Promise of superfast results
SEO is a delicate process; it requires considerable time and work to meet the business goals you have in mind. So, if a firm promises that it will turn around your business in a month or two, then be wary. It’s not that they can’t do it, they sure can, but they will need to resort to unethical practices to achieve the results and search engines don’t take cutting corners lightly. You are sure to end up being penalized and pushed back in search listings or blacklisted all together.
There are no special tools
If a SEO firm is trying to sell you on their automated special tools that can get you ranked quickly then step back and give it a think. Search engines upgrade their algorithms regularly and they are more focused on organic content that brings value to the searchers. The time for those special tools are long past and using them now will land you in the soup, and that’s not something you want.
Too generic in terms of strategy
Every business is different, so are their website and their needs.That means that the same strategy won’t work for all of them. There is no off the shelf, one size fits all solution for SEO. So, if a firm offers you such a package then maybe it’s time you looked elsewhere. SEO for site only works after an SEO company has analyzed and studied your business and then come up with a SEO strategy keeping in mind your objectives.