Quick Tips About Local SEO & How to Nail It
Search Engine Optimization is the ultimate tool to improve business marketing and advertising. Though SEO has been a broad topic that has been evolving throughout the years, updating SEO strategies are vital to improve a website’s ranking from the SERP.
Local SEO is focused on providing results that are relevant to a searcher based on their current location. Local SEO employs a variety of strategies — such as getting a site ranked on search engines like Google, Yahoo or Bing. Another strategy is to get into business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business, Bing Places for Business page. Furthermore, getting localized content on your business website, and getting online reviews from customers are also a big part of SEO.
Here are the ways to ace local Austin SEO:
Oversee Local citation efforts
Make sure your business is listed accurately and appropriately throughout the web and can be easily found using Google Maps. It is best for an owner to claim a local business profile on every local directory. It also is essential to manage their profiles at review sites such as Yelp and TripAdvisor, making sure that the business name, address, email, and the contact number are listed accurately.
Bear in mind that if Google notices even a small discrepancy between two different sources, the local authority of a business could drop.
Promote Local content and relationship building
Once the local information is in place and verified for accuracy, optimizing content and external links for local relevance should come next. Upon writing content, be sure to include the name of the city, region or neighborhood in blog titles and make sure the content is relevant to the business location. Titles such as “How
Austin SEO can Help Your Business” or “Austin SEO: A Rank Above the Rest” can surely attract a reader’s attention.
Engage in review management and customer experience feedbacks
Encouraging customers to post reviews about their business on Yelp and other review sites helps in its overall visibility and reliability.
A business is advised to do everything they can to increase the number of positive reviews they receive, and frequently log in so they can check and respond to these reviews regularly.
A prompt response is well-appreciated by customers, and of course, the good service provided.
With these tips provided, it would be easier to ace your local SEO efforts and gain more traffic to your website. This is turn will make a better opportunity for more sales or brand awareness for you business.